Belgium Govt. Banned Cell Phone Ads Aimed at Children Younger Than 14

Belgium: Federal Public Health Regulations published in March 2013 due to Health Concerns for Children. Phones designed for children under 7 years old are prohibited from sale. Total Advertising Ban on cell phones aimed at children younger than 14. Mandatory Radiation SAR levels must be available for consumers at point of sale. The warning label on phones: “Think about your health – use your mobile phone moderately, make your calls wearing an earpiece and choose a set with a lower SAR value.” Recommendations include the use of hands-free methods to keep the phone away from the body, such as text messaging and not making calls when the signal is weak, such as in an elevator/vehicle.